Unli service to stay
| C.R.O.S.S.R.O.A.D.S |
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| Jonathan De la Cruz |
“Unli” is the highly successful unlimited text and voice service offered by Sun Cellular, a subsidiary of the Gokongwei owned telecoms company Digitel Philippines, which the two dominant telecoms providers, PLDT/Smart and Globe Telecoms, tried to duplicate, apparently to no avail. Their past practices and, yes, current pricing structure just could not match the nimbleness and creativity which the Unli operation unleashed in the market.
The Gokongweis found a jewel in the Unli service and had they decided to fight it out, Sun Cellular would have given the giants the fight of their lives and the consumers quite a relief. But not to worry. If plans do not miscarry, this bucket price service loved by a growing number of users will not only be a regular stand alone offering but will, in fact, be enhanced once regulators approve the multi-billion “share-swap” agreement between PLDT/Smart and Digitel Philippines..... MORE
Source: The Daily Tribune
URL: http://www.tribuneonline.org/commentary/20110608com4.html
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