Noy seeks ad body help to manage media
02/18/2011By Aytch S. de la Cruz
President Aquino, throwing out of the window any pretense at press freedom, asked members of an advertising body yesterday, to place their advertisements only in newspapers and other media entities which exercise “responsible journalism” and reject those that are into the alleged habit of sensationalizing the issues in the country.
In a speech delivered before a forum sponsored by the Advertising Board of the Philippines (AdBoard) yesterday, Aquino said advertisers should not only consider commercial benefits in advertising but should also consider criteria “to uphold truth and fairness” in the media industry.
The previous administration had used a similar tactic in sending a chilling effect on media by persuading advertisers, primarily government agencies, to cut off advertisements on those perceived to be critical against former President Arroyo although not openly as what was done by Aquino. Advertisement is the primary source of regular income by newspapers and broadcast outfits.
Aquino called for advertisers “to consider using this power (of advertisement) for more than just commercial purposes” by asking them to raise the level of their advertising decisions in such a way that could “encourage responsible corporate behavior and improve the level of discourse in our country.”.... MORE
Source: The Daily Tribune
URL: http://www.tribuneonline.org/headlines/20110218hed6.html
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