The painstaking search for Spain’s Franco-era missing
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If it ain’t broke, don’t fix it. Thus goes the adage, and the Department of Tourism (DoT) take note.
On Nov. 21, Sunday, a week after its big unveiling, the DoT announced that it is shelving the Pilipinas Kay Ganda concept.
Its reason: “Majority of the stakeholders and general public do not support this concept. The message has been received. Past brand conceptualization efforts took many months to develop. We were impatient and wanted to jumpstart our program. That was a mistake.”
Its plans: “The DoT will continue its search for an acceptable brand through a broad-basedconsultation. A committee comprised of experts from various relevant sectors will be formed to shortlist brands suggested by the public. The brands in the final list will be subjected to market tests and focus group discussions to select the final brand.
It’s nice to know that the government.... MORE
Source: The Daily Tribune
URL: http://www.tribuneonline.org/commentary/20101124com6.html
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