No hope for tourism
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It will take more than a new slogan to get tourists and businessmen to come to the Philippines.
According to a report, a Future Brands study showed the country dropping sharply in ranking, from number 36 in the previous survey to number 65.
The study, as quoted in the news report, stated that “The Philippines has been beset by high-profile violent incidents this year that might have overshadowed the election of a new president pledging to reform a country troubled by perceptions of corruption...Time will tell if the Philippines’ natural, historical and cultural assets, a relatively stable economy, and a new government will reverse this downward trend for the brand.”
The country, the newsreport said further, appears “to have become less attractive for visitors, both tourists and businessmen, with the country falling in terms of respect and admiration,” and that this being the perception, the country is less likely to be endorsed as a destination to others..... MORE
Source: The Daily Tribune
URL: http://www.tribuneonline.org/commentary/20101123com1.html
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