Bollywood looks for Diwali success
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MUMBAI — Bollywood is gearing up for a slew of new releases over the Hindu festival of Diwali, with expectations high that they will provide some cheer after a lackluster year at the box office.
At least 10 big films are due to hit the screens in the coming weeks, with hopes of success pinned on the comedy Golmaal 3 and the time-travel romance Action Replayy (eds: correct) that will be released on Diwali itself on Nov. 5.
Like the Christmas period for Hollywood, Diwali has traditionally been seen as a money-spinner for India’s Hindi-language film industry, as studios look to attract the holiday crowd with well-trailed movies featuring big name stars.
Industry watchers estimate that Bollywood could make four billion rupees ($90 million) by the end of the year..... MORE
Source: The Daily Tribune
URL: http://www.tribuneonline.org/commentary/20101022com7.html
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