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Of surveys and trending HE SAYS Aldrin Cardon 05/05/2010 Have you ever been surveyed?

Wednesday, May 5, 2010

Of surveys and trending



HE SAYS
Aldrin Cardon
05/05/2010

Have you ever been surveyed?

I was, once. In 1998, I was asked for names I would prefer to vote for local positions. I found their questions leading, as the elections were still some good months away when the survey was made. The questionnaire bore names, some familiar and some I encountered for only the first time. I think the survey gave the more familiar names the edge, thus leading to trending as we are seeing now in the forthcoming polls in May 10.

Surveys, I think, are more indicative of possible results when done on a smaller, very localized basis. The national surveys released recently by reputable firms can only serve as guides, but they would not indicate a general sentiment, especially when the surveys involve only small samplings.

But they do contribute to trending, as I still believe majority of Filipinos vote based only on their perceptions, and not through a deeper look at the character and track record of the candidate they choose.

Surveys could sway opinions, as we’ve seen lately in the campaign of Noynoy Aquino.... MORE  

SourceThe Daily Tribune

URL: http://www.tribuneonline.org/commentary/20100505com7.html


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