The Toyota myth is shattered
With the quickening pace of technological advance and the globalization-induced intensification of international competitiveness during the 20th Century’s second half and the 21st Century’s first decade, the creation of business myths has been attended by much difficulty. As a result, there have been very few myths in the world marketplace. One of the myths that was created during the last 50 years related to the motor vehicle manufacturer Toyota. That Japanese company’s operations during the last half-century had given rise to a myth of Toyota technical near-perfection. However, events that have taken place in the last few weeks have shattered that myth. In the wake of those events Toyota cars have ceased to be regarded as technically near-perfect. Source: The Daily Tribune ALTERNATE URL: http://www.tribune.net.ph/commentary/20100310com3.html |
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