The Toyota myth is shattered ZOOMING IN Rudy Romero 03/10/2010

The Toyota myth is shattered ZOOMING IN Rudy Romero 03/10/2010 With the quickening pace of technological advance and the globalization-induced intensification of international competitiveness during the 20th Century’s second half and the 21st Century’s first decade, the creation of business myths has been attended by much difficulty. As a result, there have been very few myths in the world marketplace. One of the myths that was created during the last 50 years related to the motor vehicle manufacturer Toyota. That Japanese company’s operations during the last half-century had given rise to a myth of Toyota technical near-perfection. However, events that have taken place in the last few weeks have shattered that myth. In the wake of those events Toyota cars have ceased to be regarded as technically near-perfect. The first of the myth-shattering events was the series of announcements of recalls of Toyota vehicles in the US and two or three other countries. By the time the last announcement was made a total of almost 8 million Toyota vehicles had been recalled for repair or replacement.... MORE Source:  The Daily Tribune ALTERNATE URL: http://www.tribune.net.ph/commentary/20100310com3.html

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