Exceeding TV airtime now a problem
Less than 45 days to go before the scheduled polls but according to a media monitoring firm checking on political ads on television, AGB Nielsen Media Research, the so-called survey front-runners, Manny Villar and Noynoy Aquino, have already exceeded their maximum airtime of 120 minutes per TV channel, although the exceeded time covers only two TV networks: GMA-7 and ABS-CBN. The monitoring agency’s data showed that from Feb. 9, the official start of the campaign, to March 24, Villar, presidential bet of the Nacionalista Party has already used up 122.5 minutes of the allotted 120 minutes for his political ads in ABS-CBN and 128.25 minutes in GMA-7, already an infraction of the election law and the Commission on Elections (Comelec) rules. Noynoy, Liberal Party standard bearer, is in the same infraction boat, with AGB Nielsen’s data showing that he had used up 129 minutes in ABS-CBN, or 6.5 minutes more than Villar in ABS-CBN, but still has 2 minutes left over for GMA-7. The data cover only airtime up till March 24. There have been some more political ads featuring both, appearing in these two TV networks, which would translate to their having exceeded even more on extra minutes of airtime. Will the Comelec sanction these two presidential candidates, for their having violated the fair elections law on campaign spending, or will it simply dismiss these infractions? Chances are, they will merely be given a slap on the wrist. But what is more problematic for both Aquino and Villar is the fact that, with the proof that they had exceeded their alloted airtime, for them to place more ads on these two TV channels — and for these TV channels to accept them, would mean a deliberate violation of their allotted ads for airtime..... MORE Source: The Daily Tribune URL: http://www.tribuneonline.org/commentary/20100327com1.html |
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