RP yanks new tourism campaign amid porn link
11/18/2010The government yesterday said it had pulled its latest online tourism campaign after critics panned the rebrand and warned that unwary surfers could easily end up at a porn site instead.
The site, www.beautifulpilipinas.com, was taken down on Tuesday, just a day after it was launched by the Department of Tourism to much fanfare, said Evelyn Maca-yayong, interim head of the DoT’s tourist information office.
The campaign featured a candy-colored logo including the slogan, a coconut tree, an endangered primate called a tarsier, the sun and waves.
Critics panned the decision to use the local spelling of the country’s name, warning that a similar site, www.beautifulfilipinas.com, was pornographic.
Some called for the country’s eight-year-old tourism slogan, “Wow Philippines,” to be brought back..... MORE
Source: The Daily Tribune
URL: http://www.tribuneonline.org/headlines/20101118hed5.html
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