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It’s more fun to be original EDITORIAL 01/08/2012

Sunday, January 8, 2012

It’s more fun to be original

EDITORIAL
Click to enlarge
01/08/2012
The Department of Tourism (DoT) reportedly burned buckets of money to come up with the new campaign to sell the wonders of the country and called it “It’s more fun in the Philippines” that turned out to be another plagiarized masterpiece.

It was Switzerland that coined the original concept way back in 1951 and that tourism magnet of a country may have inspired the expensively commissioned outfit to lift its entire tourism program and pass it off as its own original concept.

It is not the first time that the country’s tourism officials were caught red-handed using a copied idea for tourism promotion. Tourism Secretary Ramon Jimenez’s predecessor, Alberto Lim, was also largely assailed for the “Pilipinas Kay Ganda” campaign logo that was identical with that of Poland..... MORE

SourceThe Daily Tribune

URL: http://www.tribuneonline.org/commentary/20120108com1.html

2 comments:

Jesusa Bernardo said...

tutulungan ko kayo, departamento ng turismo, ha? libre pa, orihinal pa to the best of my knowledge and ability. ahem, eto na: IT'S MORE YELLOW in the PHILIPPINES. :)

o kaya eh, "The SUN IS MORE YELLOW in the PHILIPPINES."....!!!...orihinal na slogan, hindi plagiarized, hindi pa sex.tourism/sexist and dating, no-kurakot pa!! :)

"It is not the first time that the country’s tourism officials were caught red-handed using a copied idea for tourism promotion. Tourism Secretary Ramon Jimenez’s predecessor, Alberto Lim, was also largely assailed for the “Pilipinas Kay Ganda” campaign logo that was identical with that of Poland.

"The previous slogan was also so poorly thought of that foreigners asked to give their impression on it, mistook that as a promotions in selling Filipinas and not the Philippines."

Anonymous said...

"Radical Philippines.. is so rad dude"

Like that?

"Me lab yu long time..Philippines"

More accurate slogan?

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