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Prada latest label to target booming China market focus 01/25/2011

Wednesday, January 26, 2011

Prada latest label to target booming China market

focus

01/25/2011
BEIJING — Miuccia Prada has already won plaudits for her spring/summer 2011 collection — simply-cut dresses and suits in a quirky mix of stripes and solids, with bold splashes of orange, violet and electric blue.

But by displaying the clothes on a runway in Beijing on Saturday evening, her first catwalk show outside Europe, and adding a few looks from her spring menswear line, the Italian designer signalled her focus on China’s huge market.

Actresses Gong Li and Maggie Cheung added a bit of high-wattage star power to the show at the Central Academy of Fine Arts museum — a surefire way to maximize local media coverage and get the Prada message to the masses.

China is the world’s fastest-growing market for luxury goods and is forecast to be the world’s top buyer of such products — cosmetics, handbags, watches, shoes and clothes — by 2015, according to consultancy PriceWaterhouseCoopers..... MORE

SourceThe Daily Tribune

URL: http://www.tribuneonline.org/commentary/20110125com6.html

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