Surveys VIEWPOINTS Archbishop Oscar V. Cruz 04/12/2012

Surveys

VIEWPOINTS

Archbishop Oscar V. Cruz

04/12/2012
The art of science of doing and interpreting surveys may be now already much developed and well-defined. That is why taking surveys about the appreciation or depreciation of people about this or that famous or infamous individual — not excluding the like or dislike of people about this soap, that soft drink and so on — has become not only common but also regular. At the same time however, there are certain factors that necessarily come to play in survey making and reading, keeping private or publishing the survey result openly — depending on its result plus the interest of its financier.\

First and foremost then, who is asking and paying for the survey? With the bare fact that surveys are not freely done, much less freely interpreted and released for wide publication — but dearly paid for by the interested party — the question about money cannot but come into play. And when money, a lot of money. changes hands, there cannot but be also a transactional deal that goes therewith — in line with the standard practice that “You get this if you do that,” or “You do that and you get this.”.... MORE

Source:  The Daily Tribune

URL: http://www.tribuneonline.org/commentary/20120412com6.html