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Motorcycles in the Philippines BLURBAL THRUSTS Louie Logarta 02/19/2012

Sunday, February 19, 2012

Motorcycles in the Philippines

BLURBAL THRUSTS
Louie Logarta
02/19/2012
From humble beginnings in the post World War II years, sales of these two-wheeled creatures called motorcycles (or motorbikes) from Japan have ballooned far, far beyond the expectations of the astute businessmen who had foreseen a demand among Filipinos and invested heavily to bring them to the country.

The influx of Japanese motorcycles began in earnest in 1959 when Rufino Antonio (a former congressman representing the province of Rizal) entered into partnership with Suzuki Motor Corp. for the nationwide distribution and sales of Suzuki-brand bikes. Three years later, in 1962, the Quisumbing family of Cebu signed a similar distributorship tie-up with the Yamaha Corp. of Japan, but went one step further when they agreed to become its sole assembler in the Philippines, whereupon they built a sprawling factory in Mandaue City. In 1973, Honda Motor Co. of Japan, the world’s biggest motorcycle maker, started production in the Philippines with Mariwasa Honda Philippines. Inc..... MORE

SourceThe Daily Tribune

URL: http://www.tribuneonline.org/commentary/20120219com5.html

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