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‘WOW Philippines’ JUST remembering VIEWPOINTS Archbishop Oscar V. Cruz 08/28/2011

Sunday, August 28, 2011

‘WOW Philippines’ JUST remembering

VIEWPOINTS
Archbishop Oscar V. Cruz
08/28/2011
Just asking
So brief but many intriguing possibilities it said. So plain but pleasant thoughts it evoked. So plain but big wonders it caused. This was the combined precious and loaded message that “Wow Philippines!” very well delivered and so long remembered. Foreign tourist came. Foreign income increased. And everybody was happy: The tourists themselves. The Tourist Agencies and Organizations. The Tourist Industry in general. The Tourist guides and many others, included.

Just asking

A new administration came. A new tourism leadership emerged. A new tourism come-on was invented. The former proverb “Wow Philippines!” was nonchalantly shelved. A supposedly new and better tourism slogan was invented: “Pilipinas Kay Ganda” — or something the like. Certain perplexing questions came to fore: Was the invention in effect inspired by foreign consultants? Did the invention simply copy some tourism figures from this or that country? Is it true that so much expenses were incurred from the making to the launching of the invention?.... MORE

SourceThe Daily Tribune

URL: http://www.tribuneonline.org/commentary/20110828com6.html

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