What’s wrong with Wow!?
| HE SAYS |
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| Aldrin Cardon |
I could not see anything wrong with it. Except that government seemed to have lost interest in extending its life, so that it could craft a new animal — one which could suit the new boss’ ass, but the people found it wanting, and smacking of plagiarism, a case no longer confined to the desks of the justices, but in the four walls of government’s tourism office as well.
Wow Philippines! was so effective a slogan then, even local tourism received a boost. Case in point was the Intramuros, walled city of old Manila, whose dark and lonely corners were given life by Dick Gordon, who did not have to copy his program from, say Poland, but developed his own, until he sought a higher calling and withdrawing from it a defeated man, and whose contributions to tourism is now being mangled by copycats and wannabes.
But why copy elsewhere when there is an abundance of ideas back home?
Tourism Secretary Alberto Lim would not admit to plagiarizing another country’s slogan, but would later apologize for pushing a “half-baked” program, one that Sen. Francis Escudero brands as haphazardly thought of, and questioned its timing, as I came to liken it as one meant to fix a working system.
But it has become a dangerous political habit of Pinoys, that of changing/ renaming/ renewing programs whenever a change in leadership occurs. We’ve seen it happen many times, and the latest tourism brouhaha is no different..... MORE
Source: The Daily Tribune
URL: http://www.tribuneonline.org/commentary/20101124com4.html
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