Sniffing out the fakes: Perfume world battles smell-alikes
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PARIS — Kenzo Flower or Coco Chanel? Take your pick among dozens of fragrances, copied for a fraction of the price. This is the promise made by a growing army of “smell-alike” perfumers — and they have the law on their side.
Like the rest of the luxury industry, perfumers are under assault from imitators set on cashing in on their brand image, and sites that openly claim to copy top fragrances are flourishing on the Internet.
One British site — Perfume Parlor — offers perfume oils with the “same top, heart and base notes as the designer perfumes available from the high street stores” — for around one-tenth of the price tag.
While there may be little market for a designer handbag without designer logo, consumers who buy knock-off designer scents don’t parade the bottles in public — making the copies harder to sniff out..... MORE
Source: The Daily Tribune
URL: http://www.tribuneonline.org/commentary/20101116com6.html
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