Giants of Japanese media eye digital salvation
FEATURE |
TOKYO — With huge circulations, loyal readers and a tireless reporting culture that runs around the clock, Japan’s newspapers have defied many of the woes that have beset their western print peers.
But a crisis of shrinking revenues is looming as Japan’s dailies scramble to make their online editions profitable, attract a new generation of readers in an aging society and avoid the woes of US and European titles.
Advertising spending has plunged 42 percent in the past decade, exacerbated by a global downturn that hammered the Japanese economy, threatening to make negative headlines out of print media’s bottom lines.
“Newspapers are seeing a crisis coming,” said Shinji Oi, professor at Nihon University.
Source: The Daily Tribune
URL: http://www.tribuneonline.org/commentary/20100917com3.html
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