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Of surveys and trending HE SAYS Aldrin Cardon 05/05/2010 Have you ever been surveyed?

Wednesday, May 5, 2010

Of surveys and trending



HE SAYS
Aldrin Cardon
05/05/2010

Have you ever been surveyed?

I was, once. In 1998, I was asked for names I would prefer to vote for local positions. I found their questions leading, as the elections were still some good months away when the survey was made. The questionnaire bore names, some familiar and some I encountered for only the first time. I think the survey gave the more familiar names the edge, thus leading to trending as we are seeing now in the forthcoming polls in May 10.

Surveys, I think, are more indicative of possible results when done on a smaller, very localized basis. The national surveys released recently by reputable firms can only serve as guides, but they would not indicate a general sentiment, especially when the surveys involve only small samplings.

But they do contribute to trending, as I still believe majority of Filipinos vote based only on their perceptions, and not through a deeper look at the character and track record of the candidate they choose.

Surveys could sway opinions, as we’ve seen lately in the campaign of Noynoy Aquino.... MORE  

Source:  The Daily Tribune

URL: http://www.tribuneonline.org/commentary/20100505com7.html


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