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Internet weapons are double-edged sword in British election focus 04/09/2010

Friday, April 9, 2010

Internet weapons are double-edged sword in British election



focus

04/09/2010

LONDON — British politicians are using the full array of online weapons to target voters in knife-edge elections — but the technology could also backfire on hapless candidates, experts warn.

With polls indicating a tight race between the governing Labour Party and the main opposition Conservatives ahead of the May 6 general election, both groups now hope tools such as Facebook or Twitter can boost their campaign.
Inspired by Barack Obama’s ground-breaking use of the web in his successful bid to become US President, Prime Minister Gordon Brown and Conservative leader David Cameron are deploying an arsenal of cutting-edge technology.... MORE


SourceThe Daily Tribune

URL: http://www.tribuneonline.org/commentary/20100409com7.html

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