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Massaging and trending data FRONTLINE Ninez Cacho-Olivares 02/05/2010

Friday, February 5, 2010


Massaging and trending data


FRONTLINE
Ninez Cacho-Olivares
02/05/2010

What’s to make of these pre-poll presidential surveys and their claimed accuracy in gauging the pulse of the voters, even as a “snapshot” through their so-called scientific methodology, along with random selections of the respondents? The numbers appear to be plucked from thin air.

Take a look at least four surveys, three of which have been conducted at about the same time, and the speed with which they made their findings public: one day after another, and coming up with different figures in the regional areas.

The Social Weather Stations (SWS) survey was claimed to have been conducted between Jan. 21 and 24, with 2,100 respondents nationwide, or just four days, and released on Feb. 1. There were no other details given, save for the numbers obtained by the candidates. No regional data were released, which makes the SWS survey pretty unprofessional and unreliable in not declaring the full data to the public.... MORE


SourceThe Daily Tribune

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