Media tussles SHE SAYS Dinah S. Ventura 09/13/2010

Media tussles

SHE SAYS

Dinah S. Ventura

09/13/2010
I hesitate to call a burgeoning conflict in media as “wars” and instead use the word “tussle.” For while there are days when encountering the so-called blogging community can really get to those of us who have worked for years in what is now tagged as “traditional media,” I feel that to pursue it would be a waste of time.

Why? I bet all those radio stations never imagined they would someday have to fight hard for their audiences, who now carry their preferred music with them at all times in those handy little MP3s and iPods. I bet television never accounted for cellphones and YouTube when it comes to instant content dissemination. And when it comes to print, the online sources are just as proliferate now as newspapers used to be.

Supporting this is an article in Bloomberg Businessweek (bloomberg.com) on Nov. 8, 2006, which says: “Despite a growing population, TV and radio audiences have been declining in the US. Movie ticket sales peaked in 2002, and magazine and newspaper circulations have been trending lower for half a decade, with revenue and earnings growth stagnating.”

In other words, there have been decreasing audiences for traditional media even as households with Internet access increased in the US. The same is happening now in Asia, where more and more homes are getting their own computers, and the youth become more tech-savvy than ever..... MORE

Source:  The Daily Tribune

URL: http://www.tribuneonline.org/commentary/20100913com7.html