Asia defies global newspaper meltdown FEATURE 09/16/2010

Asia defies global newspaper meltdown

FEATURE

09/16/2010
HONG KONG — Asian newspapers are defying the global print media

meltdown while their counterparts in the West spill red ink and lay off staff in droves as readers flock to online news

.

Print advertising — the lifeblood of a newspaper’s revenue base — has plunged 47 percent in the hard-hit North American market since 2005, while the outlook for Europe, Middle East and Africa (EMEA) remains tepid, says a new study by global consultancy Pricewaterhouse Coopers.

But Asia’s newspaper advertising is expected to rise 3.1 percent annually through 2014 to $27.3 billion, according to PwC’s “Global Entertainment and Media Outlook 2010-2014.”

The trend toward online news has been slower in Asia where newspapers remain popular, including Japan which has the world’s highest newspaper readership.

“In Asia Pacific and Latin America... newspaper readership has held up and is increasing, which accounts for their stronger performance in recent years and faster growth rates compared with North America and EMEA in the next five years,” the report said..... MORE

Source:  The Daily Tribune

URL: http://www.tribuneonline.org/commentary/20100916com7.html